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Suncorp Super Netball Reaches More People Than Ever Before

with Netball Australia

Suncorp Super Netball has reached more people than ever before throughout the gripping 2019 season that concluded in Brisbane on Sunday.

The NSW Swifts convincingly claimed the championship title from back-to-back reigning premiers Sunshine Coast Lightning in perhaps their best performance of the season.

For 2019, total viewership of Nine’s coverage of the season was up 2% on last year with almost 6 million people reached nationally through these broadcasts.

In Nine’s Sunday Grand Final broadcast alone, more than 900,000 people tuned in and the match had a commercial share of 34.1%, winning its timeslot against commercial primary channels (total people).

Nine’s streaming of Suncorp Super Netball replays on 9Now also increased by 39% this season.

Nine Head of Netball Keeley Devery said the Suncorp Super Netball season was a fantastic triumph, as the best players met each week to provide viewers with world-class netball action.

“The Suncorp Super Netball athletes continue to get better and more inspiring, with the season going from strength-to-strength both on and off the court,” she said.

Live streaming of Suncorp Super Netball also flourished this year with viewership on Telstra TV doubling on last season and the Netball Live Official App seeing an enormous 27% growth from 2018.

In adding to these figures, the huge Round 13 clash between the Melbourne Vixens and Sunshine Coast Lightning also became the highest streamed match ever.

Telstra Sport Digital Manager Andrew Considine said that netball has never been more popular with fans across the Netball Live apps on mobile and Telstra TV.

“The growth we have seen across our platforms this year is outstanding and shows that Suncorp Super Netball fans aren’t willing to miss a minute of the action,” he said.

“To see such significant growth in one season is fantastic and we look forward to seeing that rise again in 2020.”

Suncorp Super Netball attracted more people than ever in 2019 with almost 280,000 people attending matches held in 10 different cities across Australia, an attendance figure up 3% on the 2018 season.

Suncorp Super Netball CEO Chris Symington is delighted that overall viewership and stadium attendance figures are continuing to climb.

“It’s fantastic that we are continuing to see steady growth in the viewership and attendance of Suncorp Super Netball, with some excellent foundations set only three seasons into the competition,” he said.

“The matches that were played throughout the 2019 season were incredible and it really showcased the competition as the world’s premier netball league.

“With the Suncorp Super Netball Commission being established this year there is an ongoing focus on commercial growth and fan engagement, so we’re very optimistic about the trajectory of the league and where it could go.”

The current Suncorp Super Netball broadcast agreement is in place until the end of the 2021 season.

Netball Australia David Lee also weighed in on the rise in the sport and how that impacts partners and sponsors of the league and individual Clubs.

“There is no doubt that netball’s high level of engagement with its fans and participant base and the demographic mix that focuses on women and girls is attractive to our partners and other prospective brands,” Lee told Sponsorship News.

Recent research from True North indicates that Super Netball ranks higher than all other major sporting codes when it comes to fans’ emotional connection – with AFL ranked second.

The research subsequently correlates with strong sponsor outcomes – including positive brand recognition, an increased consideration of purchasing sponsor products and services, increased purchase rate and overall trust and loyalty.

He added that new research by True North examining the leagues’ emotional connection with fans saw Super Netball ranked above all other major sporting codes.

The research revealed that this emotional connection correlated with strong sponsor outcomes, including positive sentiment towards sponsoring brands, consideration of sponsors’ products, adoption and more frequent usage of products, and trust in the brand.

“Netball Australia has tripled its annual commercial revenue since 2016 with a high level of retention due to the level of engagement for our partners,” Lee added.