Lightning Announce New Balance As Apparel Partner
Sunshine Coast Lightning is proud to announce New Balance as the Club’s official new Apparel Partner ahead of season 2021.
Aligning with an internationally renowned sporting apparel brand is a major coup for Lightning, with the company set to produce the Club’s full playing kit in addition to licenced merchandise.
Lightning CEO Danielle Smith said today’s announcement marks an exciting new chapter for the Club.
“Partnering with an organisation of New Balance’s calibre is a strong endorsement of our Club as we enter our fifth year of operation,” Smith said.
“The Lightning netball dress is a symbol of our Club’s unique identity and we are proud to work alongside this iconic brand to create high quality and functional pieces that our athletes can wear with confidence.
“We look forward to unveiling our refreshed playing apparel, as well as a new range of exclusive merchandise and giving our Members and fans even more value in 2021.”
New Balance’s General Manager, Australia & New Zealand, Dean Howard believes there’s a strong brand alignment with Lightning and looks forward to growing this new partnership in 2021 and beyond.
“At New Balance our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes or propelling everyday athletes to live a healthier, more active lifestyle,” Howard said.
“Lightning have experienced great success as part of the Suncorp Super Netball competition, and we cannot wait to see the New Balance logo taking pride of place on their 2021 netball dress, which has been designed to offer the perfect blend of performance technology and style.”
Lightning is also pleased to welcome Belgravia Sports Apparel (BSA) as a partner in this arrangement. BSA are the Australasian elite teamwear partner of New Balance supplying both supporter and performance products for all elite partners.
Club Members are poised to benefit from the brand alignment, with the opportunity to tap into exclusive sales windows across the full New Balance product offering.