Danielle Smith – CEO & Director

Danielle Smith is currently the CEO of Sunshine Coast Lightning and board director of NRL club, Melbourne Storm.

Her career spans more than 20 years working across a broad range of industries including sport, major events, management consulting, consumer products and chartered accounting.  After commencing her career with big four advisory firm KPMG, Danielle’s career has included senior roles with Melbourne 2006 Commonwealth Games, Geelong Football Club and global whitegoods giant, Whirlpool.

Danielle has been with the Melbourne Storm group for eight years, commencing as Chief Financial Officer with her role then expanding to Chief Operating Officer, before relocating to Queensland to take on the role of CEO of Sunshine Coast Lightning.

During her time as CEO, Lightning has become the most successful professional sporting start-up in Australian history, competing in three successive grand finals, winning back to back premierships in 2017 and 2018, and the minor premiership in 2019.

Danielle is a graduate of the Australian Institute of Company Directors program (GAICD), a chartered accountant (CA) with Chartered Accountants Australia and New Zealand, and holds a Bachelor of Commerce (BCom) and Bachelor of Arts (BA) from Monash University.